Development of the Algarve Facebook page

- #content
- #digital
- #socialmedia
Context
The Algarve is one of the favourite destinations of the French people. 62% of French travellers prepare their holidays online. The Internet is an essential source of information and an added value for tourism.
Our strategic approach
Article Onze has decided to strengthen the content and information of the Algarve Tourist Bureau on Facebook in order to engage and retain French travellers.
A powerful digital approach:
- Setting up an editorial planning
- Creation of content dedicated to French people
- Moderation of the page


Results
2015
year of the launch of the page
+1000
new subscribers every month
7%
a high commitment rate
136 000
people passionate and in love with the Algarve
The project as seen by the team
Article Onze Digital
It is a pleasure to be able to exchange directly with French travellers about the beauty and offer of the Algarve. The French content only accentuates the interaction and proximity of the Tourism Bureau with Portugal lovers.