Development of the Algarve Facebook page

  • #facebook
  • #content
  • #digital
  • #socialmedia

Context

The Algarve is one of the favourite destinations of the French people. 62% of French travellers prepare their holidays online. The Internet is an essential source of information and an added value for tourism.

Our strategic approach

Article Onze has decided to strengthen the content and information of the Algarve Tourist Bureau on Facebook in order to engage and retain French travellers.

A powerful digital approach:

  • Setting up an editorial planning
  • Creation of content dedicated to French people
  • Moderation of the page

Results

2015

year of the launch of the page

+1000

new subscribers every month

7%

a high commitment rate

136 000

people passionate and in love with the Algarve

Le project as seen by the team
Article Onze Digital

It is a pleasure to be able to exchange directly with French travellers about the beauty and offer of the Algarve. The French content only accentuates the interaction and proximity of the Tourism Bureau with Portugal lovers.