International Federation of Logis: 6 orchestrated European markets

  • #pressrelations
  • #média
  • #influencers

Context

The International Federation of Logis is the first voluntary network in Europe, with 2300 hotel and restaurant owners. It is constantly developing in France but also in Germany, Belgium, Luxembourg, Italy, Spain, Andorra and the Netherlands.

Article Onze Tourisme was designated as “coordinating agency” with 6 European agencies (Germany, Belgium, Spain, Italy, Netherlands and United Kingdom) to ensure the harmonization of communication with journalists and influencers.

Our strategic approach

Article Onze Tourism has accompanied, advised and coordinated the various media relation actions carried out in Europe to increase the visibility of the International Federation of Logis.

Daily missions:

  • Writing of press documents (press kits, press releases, invitations, etc.)
  • Organization of press interviews
  • Mise en place de jeux-concours Contests implementation
  • Advice to the International Federation of Logis and European agencies
  • Coordination of meetings to develop action plans
Logis-jardin-Article-Onze

Results

In 4 years, we counted: 

473

press releases issued in Europe

195

press trips et influencers

4,200

press coverages in the European media landscape

15 M€

as advertising equivalent

The project as seen by the team
Article Onze Tourisme

Il est intéressant de collaborer avec des marchés qui sont proches géographiquement de la France mais avec des méthodes de travail et des attentes des médias différentes. Ces distinctions permettent de créer une synergie, qui ont été mises au service de la Fédération Internationale des Logis.