VistaJet – new client
VistaJet entrusts its communication in media relations for France to the agency Article Onze Tourisme.
Article Onze Tourisme, a multi-channel marketing and tourism activation consulting agency, announces that it has won the VistaJet budget, the world’s first and only global business aviation company, for the French market.
Following an international competition, coordinated by FINN Partners Global Travel & Lifestyle Group, VistaJet has just entrusted its media relations communications for the UK, Germany, France and the United Arab Emirates markets.
Article Onze Tourisme, alongside FINN Partners, which already manages the PR for VistaJet in Asia, is now responsible for designing and implementing the entire media and public relations strategy for VistaJet, one of the major players in global business aviation, in France, one of the fastest growing priority markets.
As a result, Article Onze Tourisme aims to position the international business aviation company as the leading global private aviation brand for business and leisure travellers by educating the market on the benefits of business aviation and the VistaJet model. The agency will deploy a communications strategy highlighting VistaJet’s newest products and recent initiatives: VistaJet Private World, its record-breaking Global 7500 fleet, and the company’s policy and the Sustainability in Aviation commitment.
Sandrine Ledru, Article Onze Tourisme Managing Director, commented : “We are delighted to have been appointed by VistaJet to conduct PR activity on the French market alongside FINN Partners who will operate in the UK, German and Emirates markets. We know that an increasing number of travellers have turned to private aviation in the last nine months, and the corporate market in particular is looking to business aviation for the stability and availability it offers — this is a key audience we plan to address to present the benefits of VistaJet’s offering. The brand is an absolute leader in innovation and we cannot wait to work alongside the team at VistaJet to increase the brand’s reach in France, a priority market. Its positioning should help identify VistaJet as a local brand with strong international support and promote its pioneering product to ultimately drive bookings.”
Matteo Atti, EVP Marketing and Innovation at VistaJet added: “We’re excited to appoint Article Onze Tourisme, a FINN Partners France Partner, to support our global communications strategy and promote the VistaJet brand across the globe. As we come out of an eventful year for the whole industry, private aviation will be even more vital in supporting businesses and the global economy. The UK, UAE, Germany and France are all key markets in which we anticipate further growth. and through FINN Partners’ communications experience and regional market expertise we look forward to presenting our unparalleled service, product offering and commitment to our Members.”
For further information on VistaJet : www.vistajet.com
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