Article Onze
Tourisme
Article Onze Tourisme, a multi-channel marketing and tourism activation consulting agency, is today one of the major references in tourism on the French, Belgian and Swiss markets.
Thanks to a global vision of leisure and business tourism, Article Onze Tourisme provides each client with a tailor-made solution combining creativity and efficiency.
Know-How
Influence and media
Expert in media relations, Article Onze Tourisme supports you on your entire strategy of influence for extensive media coverage

- image audit
- strategic recommendation
- media relations
- digital influencers
- content creation
- media partnerships
- performance measurement
- press trip
- media monitoring
- crisis communication
Thanks to a solid knowledge of the media and also long-term and trustworthy relationships with the press, Article Onze Tourisme assists tourism professionals in their communication strategy, audit and analysis of issues, its development and implementation in a results’ oriented perspective.


Representation & Promotion
A solid connection to the market at the service of your brand.

- co-branding
- workshops
- roadshows
- fairs
- webinars
- sales challenge
- competitive intelligence
- market analysis
- training
- e-learning
- famtrips
To control and develop your tourism offer, Article Onze Tourisme coordinates a strategy with all the players in the industry (TO, OTA, airlines, distributors, travel agents, MICE) thanks to its in-depth knowledge of the market. A team of dedicated trade experts will assist you in establishing a lasting and productive relationship in order to achieve your ROI objectives.
Whether your approach is B2B or B2C, Article Onze Tourisme offers you innovative or traditional concepts for a tailor-made and creative solution.
Digital & Social Media
With more than 85% of the French people connected, the power of the Internet and social networks is undeniable. In a world that is always moving faster and in which a follower acquires value when he becomes a customer or ambassador, the key to our success is to combine creativity, commitment and performance measurement.

- influence
- notoriety
- creativity
- virality
- community
- reputation
- conversion
- commitment
- storytelling
- referencing
- training
- ROI
Article Onze Tourisme develops innovative communication with influencers based on a dedicated database and powerful tools. The agency engages your communities on social networks through its community managers. To allow you to emerge on the web and generate leads, Article Onze Tourisme develops a referencing strategy and communication actions according to the objectives. The agency also allows you to develop your skills throughout your professional career and supports you in the creation of your materials.


Hospitality Marketing & Sales
Increase the sales of a hotel establishment in France or abroad, develop the reputation of a brand, control its e-reputation

- e-reputation
- awareness
- market share
- marketing
- performance strategy
- ROI
Following a qualified audit, highlighting the assets and competitive advantages, Article Onze Tourism designs and deploys a customized strategy to gain market share in leisure and business tourism. The agency relies on a network of professional prescribers to ensure efficient marketing.
Communication & Event
Design and implement a cross-functional tourism promotion campaign.

- communication campaign
- advertising
- promotion
- event
- brand platform
- creative concept
- space purchase
- co-branding
- ROI
Article Onze Tourisme will coordinate a creative communication strategy, using impactful communication packages to deploy a brand image, create the event and execute it.

AWARDS
External Communication Grand Prix with Montreal Tourism
Visit USA France Media Award with NYC & Company
Innovation Trophy with Tourism Australia
PATA Awards for Tourism Australia


Agency
The Team
Do you want to put your talent to work for the communication of the most beautiful adventures? Tell us about your desires and experience. Join us now!

References
Testimonies


Article Onze Tourisme has been representing the Algarve as its PR agency in France since 2015. The entire team has been developing with great success, the promotion of the Algarve region among Airlines, Tour Operators and Media. Algarve Tourism Board has seen completely satisfied its goals and objectives reaching high levels of success by the hands of this company and its team. Sandrine Ledru leads in a very professional way a multidisciplinary and professional team, developing a successful activity among the tourism industry by implementing varied PR events.
We have been working with Article Onze for more than a year now and we appreciate their professionalism, their responsiveness and even proactivity. Our interlocutors are professionals and fully meet our expectations.
With Article Onze we have found a local agency partner that assists Tourism Australia in marketing the destination in conjunction with trade and media partners and helps us to maximize our promotional opportunities in France. Article Onze not only provides excellent skills in the digital and social media area, but is also, most importantly, well connected with the media and trade – a vital part of our business. The dedication of the team to servicing our account is very high and we value their strategic insights and the great partnership we have.
When we, in Bahrain, had to select a new representative office to cover the French market, your insight into the French market, contacts in the industry and the well laid out proposal definitely stood out from the rest. Furthermore, after meeting your team, I was convinced that you were able to take on a new destination and provide a comprehensive solution to take to market. This was proved correct until of course the pandemic seemed to seal the fate of the travel industry.
However, as we start to pick up the pieces and move forward with a global vaccination programme, it looks like the travel industry is well on its way to grow and the services for companies like yours will be even more in need.
Working with Article Onze allowed us working on the French market although we are not physically in France. The agency has helped us selecting and finding the right journalists and media to travel to Denmark and experience our destination.
We have had the pleasure of working with Article Onze Tourisme on Australia for a few years now. We have always been satisfied with the proactivity, ideas and professionalism of the team. This collaboration with Article Onze Tourisme is rich in both the results and the quality of the exchanges.
The number of years spent working with Article Onze simply testifies to the general satisfaction of Air Caraïbes : a professional team, attentive to the expectations and constraints of its client, with irreproachable relationships, demonstrating versatility, availability, passion on any problem entrusted and know-how in all areas of work (tourism, events, partnerships, public relations…).
The Guadeloupe Islands Tourism Committee has entrusted Article Onze with its media relations for 10 years. Article Onze was able to create a complicity with our company combining reactivity and seriousness. The agency has proven it skills in the development of communication opportunities and in supporting strategies to optimize visibility with the press and professionals.
I had the opportunity to work with Article Onze Tourisme during the period when I managed Etihad Airways in France and especially on the development of the destination Australia. The Article Onze Tourisme teams, representing the destination, have proven to be particularly effective and creative, particularly during the various promotional operations on the market and the choice as well as the approach on the relevant segments. The choice and association of partners was a key element in the success of the continuous growth in this market, which is naturally challenging but at the same time full of great opportunities.
For several years now, the ENIT – Italian National Tourist Office, Paris Delegation, has been working with the agency Article Onze, to which we have entrusted numerous missions in the different sectors of press relations, social networks and design. From the organization of press conferences or the support of campaigns on social networks to the conception and realization of communication campaigns, each mission has confirmed the professionalism, the know-how and the talent of the teams. Always attentive, available and reactive, the collaborators of article Onze have often been a source of inspiration. So much so that the communication campaigns created ad hoc for the French market have been taken over at the request of our headquarters ENIT Rome by delegations from all over the world and adapted into corporate worldwild campaigns.
Article Onze Tourisme has been handling our press relations in France for 4 years now. We appreciate their knowledge of the market and the medias, but also their responsiveness and professionalism. A partner we can trust in all circumstances.
Our collaboration with Article Onze has begun few years ago they were representing at this time Jordan on the French market. We have been very quickly aware of their service quality and we have made the decision to hire Article Onze for our Media Relations. Article Onze has an original and professional approach with a constant concern to improve and find solution to face challenges related to our industry. Our communication with Article Onze is optimal and based on a mutual confidence which is rare nowadays…
In the time we have worked with Article Onze, the agency has been extremely successful in raising the profile of New York City throughout the travel industry and in the consumer and trade media. Their proactive strategies have helped maximize travel trade and public relations opportunities to showcase the best of what the City’s five boroughs have to offer. In addition, Article Onze has helped expand NYC & Company’s social media presence in the market, providing a new channel to communicate our message in a thoughtful and compelling way. Article Onze have done an excellent job.
I feel privileged to have had the opportunity to work with Article Onze. Rarely have I met a team of this stature with a perfect knowledge of the tourism industry. To describe this agency, I will use the following words: creativity, efficiency and responsiveness. Moreover, they are attentive, always reachable and fully committed. Are you considering a collaboration with Article Onze? I would say yes, go ahead. Professionalism and competence guaranteed!
We started our collaboration with Article 11 many years ago and our relationship has grown stronger and richer over time. I do not insist on the professional skills of the team, their listening skills, their creativity and availability, but rather on the human relationship. As a family business, we select our partners for their trust and loyalty, and these are strong values that we share with Sandrine and Delphine. More than a professional relationship, we have now forged strong links!
The Greater Miami Convention & Visitors Bureau has being represented in France and Belgium by Article Onze Tourism for two years. We have worked closely promoting travel and tourism to the Greater Miami and The Beaches. We have always been extremely satisfied with the high level of professionalism and proactive attitude of the company, the staff is exceptionally service-minded.
We have the pleasure of collaborating with Article Onze Tourisme for almost two years and during this period they have managed to provide us with significant value and further increase awareness on Greek destinations and Marketing Greece in the French market. The team is very passionate, professional and responsive, making Article Onze Tourisme a trusted partner to which we can rely on in achieving our vision and goals.
On Behalf of Anantara Hotels & Resorts Abu Dhabi , I would like to thank Article Onze for their professional approach to our request in representing the Anantara Abu Dhabi Hotels in France. Their team goes beyond their contracted assignment. They have put all their energy in promoting our Hotels and they have represented and continue to do so in the most efficient way. Because of their knowledge of the market we have asked them to also market for Media Activation and bring us some Top End French Media to visit our Hotels. We are proud to be affiliated to Article Onze.
Article Onze Tourisme has been representing Baden-Württemberg as its PR & digital agency in France since 2017. Article Onze Tourisme has been our successful gateway to the French market and as well as valuable partner for these years. The entire team has been developing with great success, the promotion of Baden-Württemberg among Media and end costumers. Their profound market knowledge has become indispensable to our day-to-day operations. Sandrine Ledru and her very professional and creative team have developed a very successful activity during our cooperation the last three years.
Tourisme & Territoires, which became ADN Tourisme last March, organized its Forum DEPTOUR for 3 years in a row, the annual meeting of the press attachés of our tourist destinations and journalists from the tourist press. A professional and reactive team accompanied us for this event which brought together nearly 250 journalists and 100 destinations. Listening, creative force and anchored in the world of bloggers are the qualities we appreciated.
Article Onze has been representing Tenerife on the French market for almost three years, and from the beginning of our collaboration, the agency has been able to adapt to our demands on the French market both in terms of promotion to the professional tourism sector and the media. A great human team composed of great specialists in tourism!
The Article Onze Agency has been accompanying us for 2 years now in the promotion of our tourist destination. At its sides, we work to increase our visibility, in particular through press trips and media partnerships that the agency proposes us. A daily, reassuring and enriching collaboration with these media and tourism professionals that allows us to emerge and place us in the top 5 French seaside destinations.

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THE ICTN NETWORK
Integrated expertise to take your project further
In order to accompany you even further, Article Onze Tourisme relies on the strength of its international network, ITCN (International Tourism Communication Network), which it co-founded. The complementarity of independent agencies, all specialized in tourism marketing and media relations dedicated to tourism, allows our clients to reach out to the four corners of the world.
Deployed in 18 countries, each ITCN member agency is a leading player in the tourism communication and marketing market. A rich network that allows us to pool our talents to offer you the most effective communication campaigns.
News

ARTICLE 11 OF THE DECLARATION OF HUMAN AND CITIZEN RIGHTS
Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas, except to answer for the abuse of this freedom, in the cases determined by law.